Est. 2020
A private holding company. We found operating businesses, run them ourselves, and keep them.
Four operating companies, each held and run by Gold Rock Assets.
Public relations
Press, verification and reputation for founders, artists and brands.
Informly places clients in national publications, secures platform verification and Google Knowledge Panels, and shapes what people find when they search a name. Placements run across more than 950 outlets, including Forbes, Rolling Stone and USA Today, and the work is handled directly, with no middlemen.
Visit informly.net
Sneakers and streetwear
Authenticated sneakers and streetwear, sold in store, online and wholesale.
Every piece is new and unworn, and passes a 10-point verification before it reaches a client. The racks carry Chrome Hearts, Fear of God Essentials, Denim Tears, Gallery Dept. and Jordan, with client advisors for bulk and corporate orders.
Visit theluxny.com
The group’s online sneaker shop. dannyskick.com
Exotic car rental
Exotic and luxury cars by the hour, day or week, delivered to the door.
Autogroup is the rental platform growing out of Avital Exotics, with more than 9,000 followers on Instagram. The fleet runs from the Bentley Mulsanne and Continental GTC to the Corvette C8, booked for events, photo shoots and music videos.
See @autogroup on Instagram
Private concierge
The world’s concierge, in one app. Know where to go, and get in anywhere.
Usuals gets members into sold-out restaurants and clubs, shows who is playing where and what a table costs, and tracks private jet empty legs and yacht charters. One assistant plans the whole trip.
See @usuals.apps on InstagramReal estate held under Gold Rock Properties.
St Barths, French West Indies
Four private villas on St Barths.
Eden Villas brings Villa Eden 1, 2, 3 and 4 together under one name, held by Gold Rock Properties.
Independent sneaker boutiques Gold Rock Assets has invested in. Each is powered by Gold Rock Assets.
Palisades Center, New York
levitatesneakerboutique.com
Second Avenue, Manhattan
xclusivearrivals.com
Sneaker boutique
lacesva.com
Maryland and Florida, three stores
verifiedsb.comEarlier businesses in the group’s history.
New Jersey
New Jersey
Jersey Shore
We start companies to own them for decades. None is built to be packaged for a sale.
Each company is operated hands-on, by the person whose name is on the paperwork.
The companies carry the brands. The holding company stays in the background.
Founder and principal
Daniel founded Gold Rock Assets to own and run his companies under one name.
He has built businesses in digital services since 2019, after playing professional soccer in Germany and the United States. He studied business at Indiana University and UC Berkeley, and runs each Gold Rock company directly.
For partnerships, press, property and private clients of any Gold Rock company, write to the office directly.
